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Google Merchant

How to Fill the Google Merchant adult Field for 18+ Products

2026-06-21
Task

The feed contains regular products and products marked 18+. The adult column should be yes only for 18+ products and no for the rest.

Short answer

Create adult, set no as the default, then replace it with yes when title or category contains 18+ or adult.

How to Do It in Eofferix

  1. Open the settings of the output adult column.
    Animation showing how to open the adult column settings in Eofferix
    The click is on the settings icon of the output adult column.
  2. In Transformations, add the no default and rules that check title and category for 18+ markers.
    Screenshot of transformation rules for the adult column
    The Transformations block shows the full rule chain for this case.
  3. Save the column settings and go to the Export step.

Before / After

Before

source data
idtitlecategory
GM-130Poster 18+ collectionadult goods
GM-131Family board gamefamily games

After

result
idadult
GM-130yes
GM-131no

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