Exclude selected products from Shopping ads without affecting active products or similar internal statuses.
Create excluded_destination, clear it first, then set Shopping_ads when ad_status exactly equals exclude_shopping_ads.
How to Do It in Eofferix
Add or open the target
excluded_destinationcolumn in the table editor.
Open the rules for the target excluded_destination column. Keep the first clearing rule. Then select column
ad_status, condition Equals, valueexclude_shopping_ads, action Replace with, and resultShopping_ads.
Only the exact internal marker produces the Shopping_ads value. Apply the rules and confirm that the value appears only on explicitly excluded products; active rows must remain blank.
Export the feed and verify the product’s Shopping ads status in Merchant Center.
ad_status and exclude_shopping_ads are examples. Use the actual column and marker from your system. Equals is intentional: substring matching could also match a different value such as exclude_shopping_ads_archived.Expected Result
| Source value | Feed result | Why |
|---|---|---|
| active | blank | The active product remains eligible for this destination. |
| exclude_shopping_ads | Shopping_ads | The exact marker excludes the product from Shopping ads. |
| exclude_shopping_ads_archived | blank | A similar but different value does not satisfy Equals. |
Checks Before Export
- The result is the exact case-sensitive value
Shopping_ads. - The Equals condition compares the complete marker.
- This setup covers one destination; pass additional destinations as separate values in the format required by your feed.
Google Merchant Requirements
Google accepts fixed destination values, including Shopping_ads; arbitrary capitalization is not valid.
The attribute is repeatable. Google recommends repeating it for multiple destinations; comma-separated values are supported in text feeds, while XML uses separate attributes.