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Google Merchant

How to Fill Google Merchant age_group from Category or Product Name

2026-06-21
Task

The feed has title and category, but no ready age_group column. Google Merchant needs values such as newborn, infant, kids, or adult.

Short answer

Create age_group, set the default to adult, then add rules from title and category: baby → infant, kids → kids, newborn → newborn.

How to Do It in Eofferix

  1. Open the settings of the output age_group column.
    Animation showing how to open the age_group column settings in Eofferix
    The click is on the settings icon of the output age_group column.
  2. In Transformations, first set adult as the default value, then add more specific rules for kids and baby markers.
    Screenshot of transformation rules for the age_group column
    The Transformations block shows the full rule chain for this case.
  3. Save the column settings and go to the Export step.

Before / After

Before

source data
idtitlecategory
GM-100Newborn bodysuit 0-3 monthsbaby clothing
GM-101Kids sneakers age 6kids shoes
GM-102Classic men jacketadult clothing

After

result
idage_group
GM-100newborn
GM-101kids
GM-102adult

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