Google Merchant

How to Build custom_label_0 from Price Ranges

2026-06-21
Task

The product feed has a price column, and ads need product segments low, mid, high, and premium in custom_label_0.

Short answer

Create custom_label_0: first set low, then add rules by price: from 50 use mid, from 150 use high, from 500 use premium.

How to Do It in Eofferix

  1. Open the settings of the output custom_label_0 column.
    Animation showing how to open the custom_label_0 column settings in Eofferix
    The click is on the settings icon of the output custom_label_0 column.
  2. In Transformations, place rules from the general default to higher price ranges so the last matching condition overwrites the label.
    Screenshot of transformation rules for the custom_label_0 column
    The Transformations block shows the full rule chain for this case.
  3. Save the column settings and go to the Export step.

Before / After

Before

source data
idtitleprice
GM-140USB cable9
GM-141Desk lamp65
GM-142Office chair220
GM-143Premium sofa650

After

result
idcustom_label_0
GM-140low
GM-141mid
GM-142high
GM-143premium

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