Google Merchant

How to Build custom_label_0 from Price Ranges

2026-06-21
Task

The product feed has a price column, and ads need product segments low, mid, high, and premium in custom_label_0.

Short answer

Create custom_label_0: first set low, then add rules by price: from 50 use mid, from 150 use high, from 500 use premium.

How to Do It in Eofferix

  1. Open the settings of the output custom_label_0 column.
    Animation showing how to open the custom_label_0 column settings in Eofferix
    The click is on the settings icon of the output custom_label_0 column.
  2. In Transformations, place rules from the general default to higher price ranges so the last matching condition overwrites the label.
    Screenshot of transformation rules for the custom_label_0 column
    The Transformations block shows the full rule chain for this case.
  3. Save the column settings and go to the Export step.

Compact range syntax. For bounded intervals, use the In range condition and one value such as 50-149.99 or 591,5-1032.8. Both a dot and a comma are accepted as the decimal separator, both endpoints are included, and the lower endpoint must come first.

For the example above, the rule chain can be: Any → low, In range 50-149.99 → mid, In range 150-499.99 → high, and Greater than or equal to 500 → premium.

Before / After

Before

source data
idtitleprice
GM-140USB cable9
GM-141Desk lamp65
GM-142Office chair220
GM-143Premium sofa650

After

result
idcustom_label_0
GM-140low
GM-141mid
GM-142high
GM-143premium

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